Search Engine Optmization (SEO)

We are a digital marketing agency and SEO company based on Raipur city led by our digital marketing experts in search engine optimisation (SEO), online Advertising, Youtube marketing, Google AdWords (PPC), Social Media marketing (SMM), social Media Advertising and optimisation (SMO), online reputation Management and branding, Email marketing, Radio advertising, television advertising, Cinema advertisement, Bulk SMS and native Search Engines optimisation (Local SEO). Ways of Digital Marketing is the process of getting your website known to potential clients and partners. There are various ways you can use to promote your website. The ideal website promotion strategy to use depends on your marketing budget, your competition, type of product that you are offering, geographical region and your target market.We provide one point solutions company for digital marketing in Raipur city, We have all tools like digital marketing, ISO certification, Trademark Registration, Ad and documentary film making etc a corporate needs in Raipur city from corporate branding, media and PR service consultancy company and marketing & advertising agency in Raipur.

Search Engine Optimization (SEO) mention to the work being done to improve the appearance of a website in the unpaid search rankings in major Search Engines (SE) (Google, Bing, etc.). If you have ever wondered why some of these websites rank better than the others then you must know that it is because of a powerful web marketing technique called SEO. It is a technique which helps SE find and rank your site higher than the millions of other sites in response to a query. It thus helps you get traffic from SE.

 

Search Engine Optimization (SEO)

 

How does SEO work?

There are a large number of strategies that can be used to optimize a website for SE. By combining elements of on-page optimization and off-page optimization strategies, search engines will take notice and rank your website higher in the rankings (your placement in the results you are looking for).

 

SEO Features

  • Website Analysis
  • Technical Preparation
  • On Page Optimization
  • Off Page Optimization

 

 

Website Analysis We first perform an analysis of your website. We gather information about the overall size of the website in pages, perform an in-depth website review, and compare your website to the websites of your competitors. During this time, we are able to start planning our detailed SEO strategy, perform keyword research, and determine the number of keywords to implement as well as how to optimize title and Meta tags.

Website Analysis

 

Technical Preparation

We engage in a lot of preparation to ensure that your website meets numerous technical standards to ensure that visitors will be able to access an accessible website and search engines will be able to effectively crawl the website's content. We access a wide variety of tools ranging from Google's "Analytics" service to proprietary applications while testing the performance of the website in page size and load times.

 

On Page Optimization

A large number of optimizations take place on the website to ensure that content is being properly indexed, keywords are being picked up, and H1 and H2 tags are being used effectively to allow Google and other major search engines to rank the website relevantly.

  • On-Page Factors (Code & Content)

    • Title tags <title>
    • Header tags <h1>
    • ALT image tags
    • Content, Content, Content

     


        (Body text) <body>
    • Hyperlink text
    • Keyword frequency & density

 

 

Off Page Optimization

Strategies in off page optimization include submitting your website to major directories, social bookmarking websites, and other sources of information. Through link building practices and press release creation, relevant content and incoming links are created for your website to improve relevance and traffic to your website from other sources. This also assists your website's rankings in major search engines.

 

  • Link Popularity (“votes” for your site)

    • – adds credibility

     


  •     Anchor text

 

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