Search Engine Marketing (SEM)

We are a digital marketing agency and SEO company based on Raipur city led by our digital marketing experts in search engine optimisation (SEO), online Advertising, Youtube marketing, Google AdWords (PPC), Social Media marketing (SMM), social Media Advertising and optimisation (SMO), online reputation Management and branding, Email marketing, Radio advertising, television advertising, Cinema advertisement, Bulk SMS and native Search Engines optimisation (Local SEO). Ways of Digital Marketing is the process of getting your website known to potential clients and partners. There are various ways you can use to promote your website. The ideal website promotion strategy to use depends on your marketing budget, your competition, type of product that you are offering, geographical region and your target market.We provide one point solutions company for digital marketing in Raipur city, We have all tools like digital marketing, ISO certification, Trademark Registration, Ad and documentary film making etc a corporate needs in Raipur city from corporate branding, media and PR service consultancy company and marketing & advertising agency in Raipur.

Search engine marketing (SEM) is a form of internet marketing that involves the promotion of websites by increasing their visibility in search engine results pages (SERPs) through optimization (both on-page and off-page) as well as through advertising (paid placements, contextual advertising, and paid inclusions)

 

Search Engine Marketing (SEM)

 

SEM is an umbrella term that covers two broad areas:

  • Gaining traffic through free SEO efforts
  • Gaining traffic through paid search advertising

 

 

Why Search Engine Marketing?

  • 85% of all traffic on the internet is referred from a search engine.
  • 90% of all users don’t look past the first 30 results ( most only view top 10 )
  • Cost-effective advertising.
  • Clear and measurable ROI.
  • SEM Implementation
  • Operates under this assumption.
  • Many websites aren’t even indexed, most are poorly optimized and get      very little traffic from the search engines.

 

 

Search Engine Optimization (SEO)

  • Pay Per Click (PPC)
  • Pay Per Click SEM

 

 

Pay Per Click SEM

According to MarketingTerms.com.

 

“Pay-Per-Click is an online advertising payment model in which payment is based solely on qualifying click-through"

   PPC Models
   Flat-rate PPC
   Bid-based PPC

STEPS in Pay Per Click SEM

  • Bid on relevant keywords
  • Advertising engine displays your text ad on their results page or network of web sites
  • You only pay when people click
  • PPC ads appear as “sponsored listings”
  • Companies bid on price they are willing to pay “per click”
  • Typically have very good tracking tools and statistics.
  • Ability to control ad text
  • Ability to control ad textCan set budgets and spending limits
  • Ability to control ad text

  • Google Adwords
  • Google AdWords and Overture are the two leaders

 

 

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