Social Media Marketing (SMM)

Social Media Marketing (SMM) refers to the process of gaining website traffic or attention through social media sites (for example facebook, twitter, squidoo, linkedin, Myspace, Ibibo etc). SMM programs usually center on efforts to create content that attracts attention and encourages readers to share it with their social networks. A corporate message spreads from user to user and presumably resonates because it appears to come from a trusted, third-party source, as opposed to the brand or company itself. Hence, this form of marketing campaign is driven by word-of-mouth, meaning it results in earned media rather than paid one. Social media has become a platform that is easily accessible to anyone with internet access. Increased communication for organizations fosters brand awareness and often, improved customer service. Additionally, social media serves as a relatively inexpensive platform for organizations to implement marketing campaigns.


Social Media Contains

  • Social Media Networks.
  • Social Bookmarking
  • Social Media Sharing.
  • Review/Ratings sites.
  • Blogs Marketing
  • Social Forums.
  • News Aggregators.
  • Virtual Networks.
  • Wiki Development.
Social Media Website




Social Media Marketing is

  • Inexpensive
  • Fast
  • Viral
  • Results can't be measured
  • Peer-to-peer Conversation
  • Exchange of content
  • Peer-to-peer ConversationOptional
  • Hard



By using Social Media Marketing

We can achieve conversation as follows

  • Discovery
  • Aggregation
  • Escalation
  • Participation
  • Tracking



Finally Social Media Marketing is
  • About People
  • To create meaning and value
  • To Enabling Conversations
  • Latest Innovative in the
    present Online Advertising state

“Build your online Brand with Social Media”