Search Engine Optmization (SEO)
Search Engine Optimization (SEO) mention to the work being done to improve the appearance of a website in the unpaid search rankings in major Search Engines (SE) (Google, Bing, etc.). If you have ever wondered why some of these websites rank better than the others then you must know that it is because of a powerful web marketing technique called SEO. It is a technique which helps SE find and rank your site higher than the millions of other sites in response to a query. It thus helps you get traffic from SE.
How does SEO work?
There are a large number of strategies that can be used to optimize a website for SE. By combining elements of on-page optimization and off-page optimization strategies, search engines will take notice and rank your website higher in the rankings (your placement in the results you are looking for).
- Website Analysis
- Technical Preparation
- On Page Optimization
- Off Page Optimization
Website Analysis We first perform an analysis of your website. We gather information about the overall size of the website in pages, perform an in-depth website review, and compare your website to the websites of your competitors. During this time, we are able to start planning our detailed SEO strategy, perform keyword research, and determine the number of keywords to implement as well as how to optimize title and Meta tags.
We engage in a lot of preparation to ensure that your website meets numerous technical standards to ensure that visitors will be able to access an accessible website and search engines will be able to effectively crawl the website's content. We access a wide variety of tools ranging from Google's "Analytics" service to proprietary applications while testing the performance of the website in page size and load times.
On Page Optimization
A large number of optimizations take place on the website to ensure that content is being properly indexed, keywords are being picked up, and H1 and H2 tags are being used effectively to allow Google and other major search engines to rank the website relevantly.
On-Page Factors (Code
Title tags <title>
Header tags <h1>
ALT image tags
(Body text) <body>
Off Page Optimization
Strategies in off page optimization include submitting your website to major directories, social bookmarking websites, and other sources of information. Through link building practices and press release creation, relevant content and incoming links are created for your website to improve relevance and traffic to your website from other sources. This also assists your website's rankings in major search engines.
Link Popularity (“votes” for your site)
- Anchor text