Search Engine Marketing (SEM)

Search engine marketing (SEM) is a form of internet marketing that involves the promotion of websites by increasing their visibility in search engine results pages (SERPs) through optimization (both on-page and off-page) as well as through advertising (paid placements, contextual advertising, and paid inclusions)

 

Search Engine Marketing (SEM)

 

SEM is an umbrella term that covers two broad areas:

  • Gaining traffic through free SEO efforts
  • Gaining traffic through paid search advertising

 

 

Why Search Engine Marketing?

  • 85% of all traffic on the internet is referred from a search engine.
  • 90% of all users don’t look past the first 30 results ( most only view top 10 )
  • Cost-effective advertising.
  • Clear and measurable ROI.
  • SEM Implementation
  • Operates under this assumption.
  • Many websites aren’t even indexed, most are poorly optimized and get      very little traffic from the search engines.

 

 

Search Engine Optimization (SEO)

  • Pay Per Click (PPC)
  • Pay Per Click SEM

 

 

Pay Per Click SEM

According to MarketingTerms.com.

 

“Pay-Per-Click is an online advertising payment model in which payment is based solely on qualifying click-through"

   PPC Models
   Flat-rate PPC
   Bid-based PPC

STEPS in Pay Per Click SEM

  • Bid on relevant keywords
  • Advertising engine displays your text ad on their results page or network of web sites
  • You only pay when people click
  • PPC ads appear as “sponsored listings”
  • Companies bid on price they are willing to pay “per click”
  • Typically have very good tracking tools and statistics.
  • Ability to control ad text
  • Ability to control ad textCan set budgets and spending limits
  • Ability to control ad text

  • Google Adwords
  • Google AdWords and Overture are the two leaders